In this case study, I walk you through the redesign of the Deed Delivery driver app, receiver app, and dashboard. The goal was to enhance the aesthetic UI and create a more intuitive, seamless experience, resulting in a significantly improved user experience for both drivers and receivers.
01
Status card looks like a button, However it’s not clickable
Usage of color is too much and too distracting from the main content of each delivery card
Usage of colors in buttons “Optimize route & Begin route” is not used in a correct way
Text colors, font sizes, colors, everything seems out of balance, as if there is no clear hierarchy and guidance for th eye where to look then where to look.
Tab bar is not utilized, with the new requirements of things to add to this page, it’s almost impossible to produce a clean design that is not crowdy.
02
Dynamic Reels for Restaurant Discovery
The app's new reel feature transforms restaurant discovery by showcasing engaging short videos. Each reel highlights dishes and dining experiences, including details about the item and its price. Users can interact through likes, comments, and shares, and a call-to-action button prompts immediate ordering. This feature enhances user engagement and boosts restaurant visibility with a more interactive and immersive experience.
Engaging Feed Tab for Discovery
The app's new Feed tab elevates restaurant discovery by integrating an influencer section, trending influencers, and categorized reels. Users can explore engaging content from top influencers and trending personalities, while filters allow them to sort reels by categories. This feature enhances user engagement by providing a dynamic and interactive way to discover new dining experiences and popular trends.
Comments on Reels
The new comments page on reels allows users to engage directly with content, share their thoughts, and join conversations around popular posts.
Sharing Reels
The new comments page on reels allows users to engage directly with content, share their thoughts, and join conversations around popular posts.
Discover Influencers
Influencer profiles now feature viral reels, boosting engagement by highlighting popular content and driving user discovery and connection.
Analytics for Influencers: Track Earnings and Engagement
The new homepage reels in Koinz feature influencers and restaurants, making it easier for users to discover food trends and dining options.
04
As a result of the redesign, the Deed Delivery apps and dashboard have significantly improved user satisfaction and operational efficiency. Drivers and receivers now benefit from a more intuitive interface and streamlined interactions