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Koinz Social

Overview

Koinz Social enhances food discovery by integrating dynamic, short-form video reels to boost engagement and improve restaurant visibility.

Problem Statement

Traditional food discovery apps fall short of capturing the real dining experience. Static images and reviews lack the ability to communicate the ambiance, flavor, and overall excitement of food. This creates a gap in how users decide where to dine. Restaurants, in turn, struggle to stand out in a crowded digital space. A modern solution was required: one that could present food experiences in a visually dynamic, engaging, and shareable way, increasing both user engagement and restaurant exposure.

Hypothesis

By integrating video reels, influencer-led content, and interactive features into a food discovery platform, we can create a more compelling way for users to explore dining options. Video content allows for better storytelling, showcasing dishes in action while influencers add authenticity to recommendations. These features would not only engage users but also offer restaurants a powerful way to stand out, driving traffic and enhancing the discovery process.

Proposed Solutions

We identified three core solutions to enhance the user experience and restaurant exposure:

  • Dynamic Video Reels: Short-form videos showcasing dishes and restaurant experiences with clear calls-to-action, such as ordering directly or saving locations for later.

  • Engaging Feed Tabs: We introduced multiple feed options to categorize reels into personalized, trending, and influencer-specific content, making it easier for users to explore what matters to them.

  • Influencer’s Profile: To drive user conversations and increase engagement, reels now include a comments section, encouraging people to share thoughts, tips, and feedback seamlessly.

1- Dynamic Video Reels

Short-form videos bring dishes and restaurants to life with engaging visuals and actionable calls-to-action.

2- Engaging Feed Tab

Categorized content allows users to explore trending, personalized, and influencer-led reels seamlessly.

3- Influencer’s Profile

Showcase your gastronomic journey with a beautifully designed profile. Display your best food content, build your following, and connect with food enthusiasts through an engaging visual feed that puts your culinary creativity front and center.

We enhanced the influencer experience with intuitive tools and performance insights:

  • Seamless Reel Upload Flow: We designed an efficient process for influencers to upload new reels effortlessly. Reels can now be linked directly to a specific restaurant or menu item, ensuring content remains actionable and relevant.

  • Influencer Dashboard: To help influencers track their performance, we introduced a dashboard with detailed metrics, including total earnings, views, followers gained, and profile visits over a specified time frame. These insights empower influencers to optimize their content strategies effectively.

1- Seamless Reel Upload Flow

Transform your culinary content into engaging stories. Our streamlined upload process lets restaurants and food creators easily share their signature dishes through short-form videos, bringing their menus to life with just a few taps.

2- Influencer Dashboard

Track your culinary impact with our comprehensive analytics suite. Monitor your growing audience, engagement metrics, and content performance all in one place. Get detailed insights into views, followers, and order conversions to optimize your food content strategy.