This case study explores how adding reels to our food app enhances user engagement and food discovery. By enabling dynamic video sharing and leveraging user-driven virality, we aim to boost interaction and reach.
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Users of current food discovery apps often find the process of exploring new restaurants to be uninspiring and repetitive. They typically encounter static images, text-based reviews, and basic search functionalities that do not fully convey the atmosphere, quality, or unique aspects of a dining experience. As a result, users may miss out on exciting new eateries or fail to feel a connection to the restaurants they are interested in.
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our solution is to integrate dynamic and engaging reels into the food discovery app. By allowing restaurants & Influencers to create and share short-form video content, we will offer users a more immersive and interactive way to explore dining options.
Dynamic Reels for Restaurant Discovery
The app's new reel feature transforms restaurant discovery by showcasing engaging short videos. Each reel highlights dishes and dining experiences, including details about the item and its price. Users can interact through likes, comments, and shares, and a call-to-action button prompts immediate ordering. This feature enhances user engagement and boosts restaurant visibility with a more interactive and immersive experience.
Engaging Feed Tab for Discovery
The app's new Feed tab elevates restaurant discovery by integrating an influencer section, trending influencers, and categorized reels. Users can explore engaging content from top influencers and trending personalities, while filters allow them to sort reels by categories. This feature enhances user engagement by providing a dynamic and interactive way to discover new dining experiences and popular trends.
Comments on Reels
The new comments page on reels allows users to engage directly with content, share their thoughts, and join conversations around popular posts.
Sharing Reels
The new comments page on reels allows users to engage directly with content, share their thoughts, and join conversations around popular posts.
Discover Influencers
Influencer profiles now feature viral reels, boosting engagement by highlighting popular content and driving user discovery and connection.
Analytics for Influencers: Track Earnings and Engagement
The new homepage reels in Koinz feature influencers and restaurants, making it easier for users to discover food trends and dining options.
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In conclusion, the recent UI updates in our food app have delivered a transformative experience by introducing reels and a comprehensive analytics dashboard. Influencers and restaurants can now leverage reels to engage users in fresh, interactive ways, while the analytics dashboard provides clear insights into earnings, views, clicks, and orders. The user-sharing feature amplifies the virality of content, driving greater exposure and interaction. These features collectively enhance the app's ability to facilitate food discovery and boost engagement, setting a new standard for success in the industry.