FireRoad - Healthy Meals Website
FireRoad offers plant-based, high-protein meals and snacks designed for fitness and performance, delivered frozen for convenience. It supports various dietary needs like vegan and gluten-free options.
Landing Page
Showing what FireRoad offers, reviews, and how it works.
Browsing Meals
Products are displayed with categories and filters on the left side. Each meal shows basic nutritional information, and users can click on a meal for more details or directly add it to their cart.
My Cart
Showing Items added to cart & Upselling deals
Portal
Manage your subscription, order frequency, and delivery schedule. This page also displays recommended items that users may like.
Pantry Page
Browsing Pantry items
The Results
There's been a 20% increase Add to Cart; 20% increase in reach checkout and 50% increase in conversions since the new design went live.