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Deed Delivery

Overview

Deed Delivery is a logistics app that connects drivers and receivers to ensure the seamless delivery of goods. Despite its functional purpose, the app faced usability issues that created inefficiencies for both drivers and receivers. The project focused on improving the user experience through better interface design, enhanced navigation, and consistent visuals to help users manage deliveries more effectively.

Driver App

Problem Statement - Driver App

Despite its core functionality, the Deed Delivery app struggled with several usability and design challenges:

Homepage UI issues:

  • Status card looks like a button, However it’s not clickable

  • Usage of color is too much and too distracting from the main content of each delivery card

  • Usage of colors in buttons “Optimize route & Begin route” is not used in a correct way

  • Text colors, font sizes, colors, everything seems out of balance, as if there is no clear hierarchy and guidance for th eye where to look then where to look.

  • Tab bar is not utilized, with the new requirements of things to add to this page, it’s almost impossible to produce a clean design that is not crowdy.

Features Needed to be added:

  • Car Model (Which car the driver is driving)

  • Different cards system: There are 3 types of deliveries: Pickup, Dropoff, Access point
    So a system to differentiate between these cards is needed.

  • A way to see open task that are not assigned to any other drivers, driver can assign any of these open tasks

  • A way to add shipments manually to the list

  • A way to search shipments (this is different from searching shipments in the list) it’s searching all the available shipments

  • A better way to view/change car

Proposed Solutions

Homepage Before & After

Open tasks & Shipment page

Search Shipments & Create Shipments

Route options & Delivery type onboarding

Route options & Delivery type onboarding

Receiver App

Problem Statement - Receiver App

UI issues:

  • Similar confusion around clickable status cards.

  • Color usage overshadowed important details.

Hypothesis

Revamping the UI will enhance the customer experience through proper visual representation of the information.

Proposed Solutions

Homepage Before & After

Results

Drivers are very happy with the new experience and the customers that use deed platform. Helped with getting new customers by adding new features to the platform and new customers were impressed not just happy.